C.I. Holdings Berhad is engaged in the investment holding and the provision of management services to its subsidiaries. The Company operates in three segments: Beverage, which is engaged in the selling, bottling and distribution of beverage products; Tap-ware and sanitary ware, which is engaged in the manufacturing and trading of household fittings and appliances, such as water taps, plumbing accessories and sanitary wares, and Investment holdings, which is engaged in the investment activities. Its Beverage Division offers and promotes its balanced portfolio of products, including juice, such as Tropicana Twister; Tea, such as Lipton; Water, such as Bleu and Shot, and refreshing carbonated beverages, such as Pepsi, 7Up, Mirinda, Mountain Dew, Evervess, Frost and Kickapoog. As of June 30, 2011, its division launched three new products includes Revive Lime Burst, Tropicana Twister Blackcurrant and Tropicana Twister Lychee.
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