Highlights
KLSE: PARKSON (5657)       PARKSON HOLDINGS BHD Main : Trading&Services
Last Price Today's Change   Day's Range   Trading Volume
0.555   +0.005 (0.91%)  0.545 - 0.56  1,677,000
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Overview

Market Cap: 607 Million
NOSH: 1,094 Million
Avg Volume (4 weeks):651,281
4 Weeks Range:0.51 - 0.565
4 Weeks Price Volatility (%):
81.82%
52 Weeks Range:0.51 - 0.81
52 Weeks Price Volatility (%):
15.00%
Average Price Target: 0.71
Price Target Upside/Downside: +0.155

Financial Highlight

Latest Quarter | Ann. Date 30-Jun-2017[#4]  |  25-Aug-2017
Next QR | Est. Ann. Date: 30-Sep-2017  |  23-Nov-2017
T4Q P/E | EY: -5.09  |  -19.63%
T4Q DY | Payout %: 0.00%  |  - %
T4Q NAPS | P/NAPS: 2.1853  |  0.25
T4Q NP Margin | ROE: -2.85%  |  -4.99%

Market Buzz

Date Type Subject
23-Sep-2017 Forum 3 New Comments

Headlines

Date Subject
28-Aug-2017 亏损恐旷日持久.百盛充满挑战
28-Aug-2017 Parkson (Cease Coverage) - Ending FY17 With Huge Loss
28-Aug-2017 Parkson Holdings - China Turning The Corner
24-Aug-2017 Parkson - PRA Still In Headwinds
18-Aug-2017 Parkson - Improvements in PRG’s 1HFY17
31-Jul-2017 PublicInvest Research Headlines - 31 Jul 2017
30-May-2017 (Parkson Holdings) When Can It Turn Around ?
25-May-2017 Parkson (SELL, maintain) - Still in the red
25-May-2017 Parkson Holdings Berhad - PHB’s Mixed Bag
25-May-2017 Mplus Market Pulse - 25 May 2017
19-May-2017 Parkson Holdings Berhad - A Glimmer of Light for PRG
11-May-2017 扩张业务料提升赚幅.百盛仍面对高成本挑战
11-May-2017 Parkson Holdings Berhad - Weak PRA Operations
19-Mar-2017 百盛核心业务仍脆弱
22-Feb-2017 Mplus Market Pulse - 22 Feb 2017
22-Feb-2017 Parkson Holdings Berhad - 1HFY17 Cushioned by One-Offs
22-Feb-2017 Parkson Holdings - China Same Store Sales Recovering
21-Feb-2017 Parkson Holdings Berhad - PRG Work in Progress
15-Feb-2017 PARKSON - The Bombed Out Stock by ECommerce WITH HIGH NET ASSETS. Now Unlocking Value (Calvin)
15-Feb-2017 PARKSON - PRA Still Weak

Business Background

Parkson Holdings Berhad is a Malaysia-based investment holding company. The Company, along with its subsidiaries, is principally engaged in the operations of the Parkson brand department stores. The businesses are located in the People's Republic of China, Malaysia and Vietnam. The Company has a chain of 85 Parkson department stores, with 35 in Malaysia, 44 in China and 6 in Vietnam. In July 2011, it acquired Puncak Pelita Sdn Bhd. In November 2011, the Company announced that Tianjin Parkson Shopping Mall Co. Ltd acquired the land of a shopping complex located at the northeast corner of Nanmenwai Street and Shenyi Street, Heping District, Tianjin City, the People's Republic of China, which consists of a five storey building with a land area of approximately 13,424.6 square meters and total gross floor area of about 45,022.15 square meters.
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  10 people like this.
 
joetay @juniorR,

for ur info, i punt with my own money.

i dont recommend stocks since i do not want to be blame by ppl if something goes wrong. but if i see someone sprouting nonsense on how good a stock is without any fundamental story, i think it is only rite that i voice out the misinformation.

even william cheng is not providing solutions, so why shld i??? does he or u pays me??? i make my money by punting stocks which i think r profitable, not dying stocks.

how r my feelings involved when what i said is the truth. the truth is parkson china is being hammered left, right, center, back, front, up and down by alibaba/wanda/carrfour. and this is a fact, no need any accounting figures to tell me.

if audited accounts can be trusted fully, then there will be no enron/olympus/transmile etc.

obviously u do not even know how big the chinese market is if u think parkson doing rmb4.6bln in sale and having an operational loss of rmb202mln can be considered as huge, look at alibaba is doing ard rmb160bln with profit of rmb48bln while wanda is doing ard rmb274bln with profit of rmb13.5bln.

have u ever even been to a wanda/cp/carrfour/alibaba shopping mall in china??? if u ever been to one, u will know how far behind parkson is compared to its competitors and even if parkson undertakes a turnaround plan, its not going to help in the competitive china market.

for jim chanos, he can say all he wants about the accounting and he is not able to provide evidences to back up what he said, but alibaba has been able to deliver the goods.

if u step back and have a look, u will have noticed that u r unable to rebut the basic fact of parkson being hammered badly with hardly any chance of a turnaround which i presented except telling me ur 1.40 story.
13/09/2017 01:35
JuniorR Well, there it is. PUNTers are the the people that have been negatively commenting on Parkson WITHOUT any whatsoever facts and figures besides saying online is taking over the world and down trend will cause prices to fall down to nothing.

If thats the case, why dont these PUNTers offer the sale of your houses that aren't collecting sufficient rent or no rent at all at market price divided by 4? That is Parkson's current valuation.

Do give suggestions of other good stocks. However, if you recommend wanda/cp/carrfour/alibaba etc, tell us what are the valuation of these stocks. Dont just simply say internet is the way forward, sell everything and buy even at 197 P/E for Alibaba. Tell us what are the asset value net liabilities and then say the business is expanding well etc etc and will be good for investment.

Then again, PUNTers..
13/09/2017 09:31
JuniorR Stock: [PARKSON]: PARKSON HOLDINGS BHD
Aug 24, 2017 11:52 AM | Report Abuse

Parkson Retail Asia Q4 2017 Cash Flow seems to be much higher.

OPERATING CASH FLOWS before changes in working capital:

Year ended 30/06/2017; S$19,164,000
Year ended 30/06/2016; S$25,130,000

Quarter ended 30/06/2017; S$9,677,000 **
Quarter ended 30/06/2016; S$2,356,000


NET CASH GENERATED from operating activities:

Year ended 30/06/2017; S$51,221,000 **
Year ended 30/06/2016; S$26,192,000

Quarter ended 30/06/2017; S$55,039,000 **
Quarter ended 30/06/2016; S$5,880,000


Today:
Yes I am a junior in the stock market that knows how to value businesses and comment on businesses I either know about or own.

ks55, why don't you sell me/us your stocks and go play golf? UNLESS, you don' have any stocks and are being paid to give negative comments & FALSE statements.. We've been reading your asinine comments for 2 years plus now.

Real investors and even traders here will make money as long as they don't sell Parkson shares and buy more until it reaches its actual valuation RM1.40 and above.
13/09/2017 10:32
joetay thats why i know @juniorR is a 100% joker when he said a founder that has numerous friends and connections. furthermore, he dont even know the basics of retail biz and yet he claims, 'Yes I am a junior in the stock market that knows how to value businesses and comment on businesses I either know about or own. '

anyone who is in retail biz management level knows that parkson is a gone case in china and malaysia, yet he refuses to acknowledge this widely known fact in the retail industry.

so we know he basically know nothing except looking at accounting numbers.
13/09/2017 13:04
pakatan_harapan2 Kenanga 88 sen TP also fake? Let Pakatan rule in GE 14 better. We hate fake govn.
13/09/2017 15:38
joetay today parkson continue to drop, so where r william's supporters????
13/09/2017 20:15
Pen6 Last night many went holland holiday, remain few dreaming 60 sen, 61 sen, 62 sen............so nice so nice 63 sen, 64 sen..........
14/09/2017 13:40
joetay but it is very interesting to see how some investors still believe in parkson's china story after so many yrs and despite parkson dropping from rm10 to the current 0.53sen within the past 10 yrs.

a very good study into investor's psychology.
14/09/2017 14:16
JuniorR Best time to buy is when share price is down. You will never know when negative sentiment will change to positive especially when Parkson has started to show cash inflows as of latest quarter. Cash is the easiest asset to track and the most difficult to make a mistake on as you just have to audit and check their bank account.
14/09/2017 17:38
yucaihacai last 2 days sold 0.55-0.56. Bought today 0.53 bottom.
14/09/2017 19:24
yucaihacai next target 0.515-0.52, i am waiting you. Joetay sell to me.
14/09/2017 19:25
joetay the biggest mistake a trade/investor can make is to average down when the trend is down.

from 75sens to 53 sens, @yucaihacai, u must be taking quite a hit
14/09/2017 20:09
JuniorR It is most likely the negative commenters here own 0 Parkson shares. 0.515-0.52 will be good to up ownership but i don't think can down that much. I cant predict the future but there might be good reason why it might not down much.

Investors buy value for money assets at the best price possible and keep. Traders look at trend and trend will be upwards soon if volume continues and price up a bit by bit.
14/09/2017 20:31
joetay @juniorR,

until now, u still keep on harping the accounting numbers provided by parkson and how cheap it is.

so far, u r still unable to rebut the simple fact that alibaba/wanda/aeon/carrfour r far ahead. i dont need any accounting numbers or theoretical valuation to tell me that they r a better buy.

let me ask u a simple question, if u r so confident of parkson, r u willing to stake all ur money into this stock???

mind u, this stock came down from rm10/share to its current 0.53/share within 10 yrs.

many an investors lost their life savings when they bot into parkson china story in 2008.
14/09/2017 23:29
kelvin62 Add more 53 sen. PRA has bottomed out and seem to rebound.
15/09/2017 03:30
Parkson8888 Add more 52.5 sen. Thanks Affin Bank selling cheap-cheap.
15/09/2017 16:39
yucaihacai bought 0.520 + together with yesterday contra 0.530, sold all to WC 0.550
TQVM !
15/09/2017 17:02
matmat Any news regarding late surge
15/09/2017 17:26
joetay and everyone here thot @yucaihacai is a long term supporter of parkson.

he is only supposedly doing intra-day trading, hoping to buy on the low and sell on the high.

as long as his commission is low enough, he can do so.

but once he is caught, all his gains r wiped out.

risk/reward??? up to individual.
15/09/2017 18:12
joetay now, as an academic exercise, suppose someone like, take for example @yucaihacai, is doing intra-day trading. so what is his cost???

using parkson as the share with buying of 0.52 and selling of 0.55, what is the intra-day cost???

his fixed cost will be stamp duty of 0.002sen round house, a brokerage cost of 0.1% and 6% gst one way *2 will be 0.0011342. the total trading cost will be 0.0031342. this low brokerage is only possible if the individual investor/trader trades at least rm100k or more in a month.

for less than a rm100k, the brokerage is ard 0.4%, so the brokerage cost will be 0.0045368, add in stamp duty, the cost will be ard 0.0065368, thereby making it risky.

by this calculation, for intra-day to be profitable, an investor/trader must be able to give his broker at least rm100k trading volume per month.

so conclusion is that who ever can do intra-day trade must be a huge trader/investor to be able to generate this volume on a monthly basis.
15/09/2017 18:36
joetay i been seeing new ids supporting parkson lately.

i wonder why........
15/09/2017 23:01
sniper66 Rock bottom price over. Time to go up. Maybe 60 sen next week or end-Sept?

matmat Any news regarding late surge
15/09/2017 17:26
16/09/2017 10:10
sniper66 Please better ask if nobody buy why can up 2 sen?

Posted by joetay > Sep 15, 2017 11:01 PM | Report Abuse
i been seeing new ids supporting parkson lately.
i wonder why........
16/09/2017 10:12
sniper66 Add more 55.5 sen. 60 sen still on track.
18/09/2017 10:19
joetay when come 65sen then talk.
18/09/2017 10:31
sniper66 Winner buy cheap unlike losers. You think IW City RM 2 great buy?
18/09/2017 11:30
joetay @sniper66,

and do u think buying a company that cannot compete against giants in its home market and biggest overseas market is a good buy @ 55sen???

btw, i bot iwc @ 80sens late last yr and sold off everything @ 240sen by mar.

only u think the whole world bought iwc @ 200sen.

so which is a better trade????
18/09/2017 12:41
sniper66 Why is IW City so special? Why it can trade at RM 3 when it cannot win BM?
18/09/2017 12:45
sniper66 Of course you can say anything without proof. Why I don't see your IW City purchase at 80 sen from your first post?

btw, i bot iwc @ 80sens late last yr and sold off everything @ 240sen by mar.

only u think the whole world bought iwc @ 200sen.

so which is a better trade????
18/09/2017 12:47
sniper66 Stock: [IWCITY]: ISKANDAR WATERFRONT CITY BHD
May 6, 2017 08:43 AM | Report Abuse

and i was expecting it to be goranged to rm4.

what a disappointment.
http://klse.i3investor.com/servlets/cube/post/joetay.jsp?fp=11
18/09/2017 12:48
sniper66 joetay why you can say IW City not goreng to RM 4 a disappointment if you have bought at 80 sen?
18/09/2017 12:50
joetay @sniper,

becos i m a greedy man.

so i was hoping it to goreng to 4.0 but ok to settle for 2.4 since still decent profit in 6 mths time.
18/09/2017 12:53
joetay so @sniper,

u can see now that i m a greedy man and the low chance of positive return from parkson doesnt interest me.

my style is if i chase penny stocks, i want minimum 100% gain within a certain time frame.

i m sure alot of forummers know my style now.
18/09/2017 12:58
yucaihacai Parkson on the way rebound to 0.60 and above. Bought 0.550-0.555
18/09/2017 14:54
jibkor8 bought at 55 sen.
18/09/2017 16:25
jibkor8 PRGL, PRA up.
https://www.bloomberg.com/quote/PRA:SP
18/09/2017 16:25
joetay @yucaihacai,

make a 2-3sen gross profit, u so happy.

r u a stockist or market maker???

lol

u is a real little little becomes mountain, but how long ur little little becomes mountain???

this is a good question.

lol
18/09/2017 16:51
Good_buy Add more 53.5-54 sen.
19/09/2017 15:11
JuniorR Good news regarding online business issue (as I mentioned before in today's news).

Online businesses that can sell at lower prices as they currently pay little to no tax will now onwards be subject to incoming tax regulations.

Once online business cannot sell at lower price, they will lose to bigger companies like Parkson as they cannot get bulk discounts and due to economy of scale benefits that Parkson has.

http://www.thestar.com.my/business/business-news/2017/09/19/taxing-the-digital-economy/
19/09/2017 16:03
Icon8 PRA up.
https://www.bloomberg.com/quote/PRA:SP
20/09/2017 12:18
Parkson8888 Add more 55 sen. PRA up.
https://www.bloomberg.com/quote/PRA:SP
20/09/2017 23:24
joetay lol......

maybe parkson supporters never went for an indepth talk with lion group's management.

talked with the group's management long long time ago and didnt feel comfortable abt their stocks ever since then.
21/09/2017 09:37
kelvin61 @ JuniorR. Thanks for sharing beneficial links for followers of Parkson here. Hopefully, more will buy when they see value except for one or two irritant pest who have no position but comment daily with little knowledge of the industry. These pests have no money to invest and have been blowing their trumpet on how good they are in other stocks just to make themselves feel good. If they are so good, no need to waste time here with no position in the stock. I'm sure you guys know who I'm referring to, cheers.
21/09/2017 12:11
kelvin62 PRGL up today. Add more 55 sen.
https://www.bloomberg.com/quote/3368:HK
21/09/2017 15:15
joetay if everyday add alot, by now shld have alot of parkson.

shld be substantial shareholder by now.

can be nominated to the bod in an egm and reform parkson.
21/09/2017 21:57
yucaihacai Add more 0.545-0.555. Near thousand buyer at 0.555. PRA today continue up, cheers.
22/09/2017 19:19
Parkson8888 Where is Lion88? Why he disappear when PRA up?
https://www.bloomberg.com/quote/PRA:SP
22/09/2017 21:04
yucaihacai 百盛商业2016年财报:增长复苏业绩转好 持续转型

赢商网上海站2017.02.20

摘要:百盛商业集团有限公司于香港宣布其2016年度的全年业绩,财报显示,2016年集团销售总额为人民币165.99亿元。

百盛商业集团有限公司于香港宣布其2016年度的全年业绩,财报显示,2016年集团销售总额为人民币165.99亿元。值得关注的是,同店销售在第四季度出现了1.4%的增长,扭转了前三季度降幅为9.0%的下跌趋势,全年同店销售下降至6.7%。2016年经营收益总额为人民币46.06亿元,母公司权益持有人利润为人民币1.47亿元。

其中,集团于2016年12月完成了旗下全资子公司北京华德盛物业管理有限公司全部股权及相关股东贷款的出售, 一次性获得税前利润人民币12.83亿元,更为集团产生人民币23.2亿元的现金流入。

集团执行董事兼主席丹斯里鐘廷森说道,“2016年对中国传统零售商来说又是充满挑战的一年,电子商务趋势、崭新零售概念及科技正持续改写长久以来的市场格局。身为一家鼓励且乐于拥抱变化、创新及创意的集团,我们坚定地执行转型战略,成为时尚生活概念零售商。现在我们已经见到一些成绩并也受到了市场的认可。”

的确,2016年零售市场依然非常竞争激烈,充满挑战。市场上的零售商多数仍采用促销及打折互动来维持市场占有率。而百盛则坚持下沉市场,细化业务,落实转型策略,获得了业内与消费者的一致认可。在未来,百盛将继续致力于集团长期而有机的成长与发展,继续深化改革策略的三个战略方向──优化门店网络与零售业态,提升产品策略与服务体验,加强会员管理与跨平台互动。

优化零售业态与门店网络

百盛集团一贯坚持市场研究,并与时俱进地调整门店策略。2016年,集团为每家门店量身定制计划,以深化转型策略,优化门店布局,同时也更好地盘活资产:一方面,百盛不断在探索最适合当下市场的零售业态;一方面,对现有的门店,百盛也不断提升自我要求,优化门店网络。

2016年1月,与韩国衣恋集团合作的百盛优客城市广场正式开业。这一全新的零售业态为百盛与韩国衣恋集团合作,为消费者带来了全新的韩国主题购物全体验与价格物超所值的折扣产品。转型后的门店客流量与销量均有显著上升,并持续大幅增长,获得了业界与市场的一致好评。2016年6月,百盛旗下的青岛金狮广场以里程碑式的意义盛大开业,引进包括香奈儿、迪奥、无印良品、Spao、TOUS在内的逾200个品牌的商品,标志着百盛开始进军中国购物中心产业这一细分市场。

   

  百盛优客城市广场(上海)

   

  百盛青岛金狮广场

而对于一部分不能充分适应新零售环境的门店,集团正为其优化业务结构。例如,基于上海百盛优客城市广场的巨大成功,百盛正积极拓展更多的试点门店,并预计于2017年上半年于南昌开设第二家百盛优客城市广场。对于另一部分门店,百盛则敢于大刀阔斧选择直接闭店,以优化门店布局,同时也更好地盘活资产。2016年,通过出售北京华德盛,将此项业绩不佳的资产变现,集团产生人民币23.2亿元的现金流入,更为未来的投资及发展项目带来资源。

提升产品策略与服务体验

除了深耕零售市场,优化百货业态,发展购物中心以外,百盛不断地在日新月异的零售市场中求新求变,扩充产品策略,优化经营业态。

2016年9月,百盛首家独立超市——百盛精品超市于北上海的中心位置,新静安区的上海协信星光广场开业。百盛精品超市以“你好,好生活!”为主题,为顾客精选各类进口产品,提供各类体验式服务,为消费者带来了品质生活,也进一步优化集团的零售业态。

   

  百盛精品超市

2016年10月,从台湾引入的人气烘焙品牌“Hogan Bakery”哈肯铺面包旗舰店也于上海著名旅游地标——新天地开业。哈肯铺面包材质新鲜,定位时尚,还一度成为2016年上海时装周VIP休息室的指定赞助商。

   

HoganBakery|哈肯铺面包房

2017年,将有更多的哈肯铺与消费者见面,百盛也将不断提升产品策略,向着更为年轻时尚的形象转型。例如,2017年百盛将在长沙开出一家全新概念的零售店——Parkson Beauty。该项目发挥了百盛以化妆品为特色的产品策略,以美丽、美容、美妆的生活方式为主题,引进国际一流的化妆品、专业美容、剪发、头发护理、家居生活等业态,将为消费者带来体验式的美妆体验与增值服务,成为线下情景式,体验式新零售教科书式的范本。

加强会员管理与跨平台互动

基于全面的门店零售网络优化策略和产品升级策略,百盛获得了一批高质量的忠实会员。集团于2016年正式推出了一款移动购物APP“百盛商城”,作为对百盛网的深化与补充。消费者可以在线预订,并在线下门店取货,以实现更好地线上线下双向导流。

除此之外,百盛的VIP计划在2016年完成了一次升级。通过与合作伙伴的战略合作,百盛全线着重会员关怀,为会员提供了诸多独家福利,从不同产品不同程度的商场买赠活动,到上海梅赛德斯-奔驰文化中心的包厢内观看世界顶尖级的表演,大大提升了会员黏度与品牌好感度。据悉,2016年百盛会员总量突破810万,活跃度及销售贡献位居国内百货第一梯队水平。基于集团出色的市场营销,百盛集团微信公众账号获得了超过200万人数的粉丝关注,进一步促进了集团向年轻时尚新形象的转型。

面对中国经济新常态,零售市场也出现了巨大变化,行业面临重重挑战。但是我们也看到,2016年11月,国家发布了一项指导意见以推动实体零售业的创新转型,充分显示了政府的大力支持。这些有利的政策、中产阶级与日俱增的消费需求,都让我们对未来充满了信心。今年又恰逢百盛三十周年,百盛将从门店,产品到市场策略都有进一步的优化与升级。

【关于百盛】

百盛商业集团有限公司为一家中国国内领导时尚生活概念的连锁零售商。作为第一家进入中国的外资百货商场,百盛深耕22年,50家门店现已覆盖全国21个省份,为中国顾客呈现超过8000个品牌。目前,集团经营及管理国内一系列零售业态,涵盖购物中心、城市奥特莱斯、百货公司、精品超市和餐饮门店等。

百盛未来的规划和发展将以中国顾客的需求为本,迎合年轻及不断增长中至中高等收入富裕顾客的需要,百盛正转型为提供时尚生活概念零售商,汇聚购物、餐饮及娱乐的元素。集团转型不仅是零售概念的转变,而是综合线上线下全渠道业务、购物中心、汇聚时尚生活元素的业态形式等的全盘革新,务求迎合不同市场需求。
23/09/2017 11:48
yucaihacai 百盛商业发布2017年度第一季度财报 扭亏转盈业绩稳增

百盛商业2017.05.19

摘要:百盛商业集团有限公司于香港宣布其2017年度的第一季度业绩,经营利润共录得人民币3120万元,同比上一季度增长109.2%,扭亏转盈,业绩稳增。

百盛商业集团有限公司于香港宣布其2017年度的第一季度业绩,据财报显示,2017年第一季度集团营业收益总额增长0.9%。得益于品牌转型举措的成功实施,和旗下百盛金狮广场的有力业绩表现,第一季度经营利润共录得人民币3120万元,同比上一季度增长109.2%,母公司股权持有人应占利润为人民币110万元。百盛商业集团的品牌转型持续发力并收效显著,集团业绩转盈,呈稳健增长态势。

集团执行董事兼主席丹斯里钟廷森表示,虽然市场环境严峻,扭亏为盈的业绩证明我们的转型战略发展良好。面对中国市场挑战与机遇并存的零售新时代,即将迎来30周年之里程碑的百盛将推出更多的创新零售业态,持续优化产品策略,升级门店体验,并结合独特业务优势开创全新商业项目,以确保我们的市场领先地位,为品牌拥趸和广大消费者带来更多全新的时尚生活概念零售体验。

发力美妆业务,打造业界首屈

美妆一直是百盛在中国市场转型的重要战略之一,也是百盛深耕于中国市场,大力发展的一大优势业务。一方面,百盛继续加大拓展渠道,引入国际一线美妆品牌,增加商品优势;另一方面,得益于对市场的洞察,积极拓展业态创新,结合自身零售渠道优势,以崭新商业形态进军美妆业。

百盛的美妆一线大牌阵列有口皆碑,拥有能满足不同消费需求及个性偏好的品牌及产品矩阵。不仅提供消费者迪奥、兰蔻、希思黎、Yves Saint Laurent、Giorgio Armani、Fresh等国际知名化妆品牌的商品选择,并同时发展日韩炙手可热的美妆知名品牌及新品。同时,携手一线美妆品牌积极开拓创新美妆节营销活动,发展百盛年轻时尚的品牌拥趸群体。



  百盛春季化妆品节闭幕式活动现场:(从左到右)百盛商业集团CEO张瑞雄先生、马来西亚金狮集团和百盛商业集团执行主席丹斯里锺廷森先生,以及兰蔻(中国)品牌总经理马晓宇女士

与此同时,今年内百盛将于长沙推出全新零售概念店——Parkson Beauty,打造高档美容体验的全新概念。该项目以美丽、美容、美妆的生活方式为主题,引进国际一流美妆品、专业美容、头发护理、家居生活等一系列多元业态,为消费者提供个性化、体验式的美妆消费及量身定制的延展服务,将成为实体零售商创新线下情景式,体验式消费概念的行业范本。

大力升级门店,优化零售布局

面对快速迭代的消费者喜好和市场趋势,百盛集团一贯坚持市场研究和消费者洞察,并结合各地市场的特点,因地制宜地调整门店策略,开拓商业项目。

百盛坚持因地制宜,为每间门店量身打造定制计划,不断优化门店体验,提升同店销售。2016年,百盛联手韩国衣恋集团成功升级改造百盛天山店,推出百盛优客城市广场,获得业绩及市场口碑的双重肯定。借鉴首度成功经验,2017年百盛商业集团与韩国衣恋集团再度携手合作,全面改造升级南昌百盛恒茂店,推出中国第二家百盛优客城市广场,以城市奥莱为特色定位,提供特色韩系主题时尚及国际大牌折扣,吸引更多崇尚前沿时尚生活方式的年轻消费客群,加速推动当地零售行业转型升级。

  

  南昌百盛恒茂店全面升级,成为中国第二家百盛优客城市广场

另外,百盛于去年正式开始进军中国购物中心产业这一细分市场,隆重揭幕青岛金狮广场,引进包括香奈儿、迪奥、无印良品、Spao、TOUS在内的逾200个品牌的商品,为当地零售业态带来崭新气象,并取得不俗业绩。

同时,百盛敢于大刀阔斧关闭现有门店,以优化门店布局,同时也更好地盘活资产。由于租约临近终止,或门店格局不善等诸多客观原因,百盛决定于2017年5月底关闭3家中国市场的门店,以更好地优化资源,推进品牌转型策略,更好地实现集团整体转型,提升门店业务能力及整体格局。

发展多元业态,升级品牌体验

除了门店改造升级举措,百盛更以创新商业思维不断引入新的零售业态,向市场展现时尚生活概念零售的多元维度。比如,百盛精品超市与“Hogan Bakery”哈肯铺面包的相继推出,为百盛的客群提供了更多前沿生活方式的消费选择,均取得良好的市场反响及业界口碑。

立足以顾客为本的精神,百盛致力提升品牌体验,于去年加速提升自营电商网络——“百盛商城”移动APP正式问世,与百盛网一同服务线上购物需求。消费者可以在线预订,并在线下门店取货,以实现更好地线上线下双向导流,提供一体化的便捷购物体验。与此同时,百盛会员VIP计划也不断增加升级力度。通过跨界战略合作,百盛为会员开创更多独家福利,从不同产品维度的买赠活动回馈会员,到提供上海梅赛德斯-奔驰文化中心的包厢坐席,持续加深品牌粘性和好感度,向其消费者展示百盛所打造的时尚生活概念。

面对日新月异,挑战与机遇并存的中国零售业市场,作为最早进入中国并始终领先行业的外资百货品牌,百盛商业集团将继续百尺竿头,深耕中国市场,发展自身优势并以前瞻性商业思维创新推进多元业态,不断拓展零售行业的全新潜能并引领行业升级。
23/09/2017 11:49
yucaihacai 百盛商业2017半年报:经营利润扭亏为盈 得益于转型升级策略

————2017半年报解读系列报道

赢商网上海站2017.08.18

摘要:据财报显示,2017年上半年百盛商业经营收益总额增长1.9%,至23.69亿元;经营利润为7057万元,与去年同期相比,扭亏为赢增长1.22亿元。

百盛商业集团有限公司于香港宣布其2017年度的第二季度业绩。据财报显示,2017年上半年集团经营收益总额增长1.9%,至人民币23.69亿元。同店销售第二季度上升2.4%,上半年同店销售上升0.1%。2017上半年经营利润为人民币7,057万元,与去年同期相比,扭亏为赢增长人民币1.22亿元。

百盛商业上半年收益的提升得益于集团的转型升级策略,包括零售业态多元化、产品策略与营运优化等相关举措。  

积极深耕细分业务,美妆板块增长显著

近年来百盛大力拓展化妆品业务的商品策略、升级业态,创新线下体验。2017年上半年化妆品与配饰类别成为销售的最大贡献来源,占商品销售总额约 46.3%。

除了为消费者提供迪奥、兰蔻、希思黎、Yves Saint Laurent、Giorgio Armani、Fresh等丰富的国际知名化妆品牌,同时还不间断推出炙手可热的美妆知名品牌新品,以满足消费者不同的消费需求和个性偏好。另外,一年四次不同主题的美妆节推广也是百盛的改革特色,为消费者打造了体验美妆,丰富促销的盛宴,引领了商业体量的整体显著增长。

即将在湖南长沙国际金融广场开设的Parkson Beauty全新零售概念店,不仅聚集国际一线美妆及护肤品牌产品,还能为消费者提供从头到脚的一站式美妆美容体验,率先为当地消费者提供量身定制的美丽升级体验。

零售业态多元发展,助力业绩持续发力

2016上半年开业的百盛青岛金狮广场,引进包括香奈儿、迪奥、无印良品、SPAO、TOUS在内的逾200个品牌的商品,标志着百盛开始进军中国购物中心市场。整个广场涵盖百盛百货店、超市、时尚品牌及餐饮等多个消费领域。



百盛青岛金狮广场

同时,继百盛优客城市广场在上海成功开业以来,百盛继续联手韩国衣恋集团于今年5月在南昌开设了第二家百盛优客城市广场,以城市奥莱为特色定位,提供特色韩系主题时尚及国际大牌折扣,吸引更多崇尚前沿时尚生活方式的年轻消费客群。



百盛优客城市广场(南昌恒茂店)

此外,百盛品牌旗下的独立超市——百盛精品超市以售卖丰富的精选本土及进口产品为主打,同样受到了消费者的欢迎。百盛计划于近期开设第三家独立百盛超市,迎合更多追求优质生活时尚的新兴中产阶级及家庭顾客的需求。



百盛精品超市

餐饮业务一直是百盛服务供应中的重要一环。2016年底至今,百盛已在上海开设了三间台湾人气烘焙品牌“Hogan Bakery”哈肯铺面包店,受到了客户的热捧及积极反应。因此,百盛通过在上海开设更多哈肯铺门店来加速品牌扩张,并计划于2018年前扩张至其他省份。



Hogan Bakery | 哈肯铺面包房

市场活动精彩纷呈,优化传统消费体验

向社交化、休闲娱乐化、体验式的综合体转型,是百货零售行业的大势所趋。百盛充分迎合年轻消费者的特性,积极开拓创新营销活动,以直播、社交媒体等线上形式结合线下体验,打造丰富的品牌活动和时尚前沿的品牌体验。

在今年百盛“天生被爱”春季化妆品节中,百盛除了提供线下知名品牌门店优惠,邀请法国兰蔻的顶级化妆师介绍流行的春季妆容,更在移动端推出了双屏互动H5游戏,为女性打造了一场备受宠爱的甜蜜盛会。而在今年推出的夏季美妆造梦节中,百盛还与国际一线美妆品牌和全球最大度假连锁集团ClubMed携手合作,不仅为消费者们带来丰富的大牌美妆福利,更发出梦幻邀约,打造夏日美妆造梦之旅。

与此同时,百盛会员VIP计划也不断增加升级力度。通过跨界战略合作,百盛为会员开创更多独家福利,从不同产品维度的买赠活动回馈会员,到提供上海梅赛德斯-奔驰文化中心的包厢坐席,持续加深品牌粘性和好感度,向消费者展示百盛所打造的时尚生活概念,缔造无缝隙购物体验。此外,为顺应中国新兴零售趋势,百盛持续进行科技与线上业务发展。通过百盛移动购物应用程序“百盛商城”,消费者可以在线预订,并在线下门店取货,以实现更好地线上线下双向导流。
23/09/2017 11:49


 

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