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Author: Tan KW   |   Latest post: Sun, 26 May 2019, 3:15 PM

 

Amazon New Ad Strategy: Free Samples

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Richard Bradbury | Audrey Raj | Arvindh Yuvaraj

09-Jan-19 12:20

Amazon is quietly piloting a program to let brands like Maybelline and Folgers pay to send free samples to consumers — all based on what the retail giant already knows they're likely to buy.

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