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Author: Tan KW   |   Latest post: Thu, 24 Oct 2019, 9:54 AM

 

The Ads In The Freezer Aisle Will Soon Be Targeting You

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Richard Bradbury | Christine Wong | Arvindh Yuvaraj

07-Feb-19 13:21

A startup named Cooler Screens is piloting a new door for commercial freezers and refrigerators that’s equipped with a camera, motion sensors, and eye tracking in six Walgreens pharmacies around the US.. The doors can discern your gender, your general age range, what products you’re looking at, how long you’re standing there, and even what your emotional response is to a particular product.

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