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Author: Tan KW   |   Latest post: Fri, 19 Jul 2019, 7:00 PM

 

How Much Do Rating/Reviews Sway Your Purchase Decisions?

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Richard Bradbury | Audrey Raj | Jeff Sandhu

18-Jun-19 12:00

How Much Do Rating/Reviews Sway Your Purchase Decisions?

Do you trust online ratings and recommendations? Perhaps you shouldn’t; a review of dozens of Amazon’s Choice products by BuzzFeed News found listings with troubling product defects and warnings, as well as review manipulation.

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