BFM Podcast

Author: Tan KW   |   Latest post: Tue, 12 Nov 2019, 6:41 PM


Salesforce Wants to Profit and Change the World at the Same Time

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Renzo Taal, Head of Asia, Salesforce

22-Oct-19 08:05


Salesforce has seen explosive growth through their subscription model for CRM software. The strong growth has powered their ethos of spending 1% of the company's equity and staff time on social causes.

For APAC growth there's a push into China with an Alibaba tie-up. This might prove challenging given the trade war and American concerns for security and data privacy.

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