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Author: Tan KW   |   Latest post: Wed, 24 Apr 2019, 10:03 AM

 

Google joins race into India’s booming online music market

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Google has introduced its YouTube Music app in India, offering local and global songs to a booming market that saw the entry of Spotify just a few days ago. 
 
The YouTube Music streaming and download service in India includes popular Bollywood Hindi scores and other local-language music, the Mountain View, California-based technology giant said in a blog post. The free service is supported by commercials, while a premium version with no advertisements costs 99 rupees (RM5.81) a month. 
 
YouTube is already India’s most popular online music source via its free mainstay video service. In the paid streaming niche, the music app is challenging rivals including Stockholm-based Spotify Technology SA, Amazon.com and JioSaavn, Indian billionaire Mukesh Ambani’s music service. While streaming services have about 100 million users in India, only a tiny fraction of that pays. 
 
Industry sales in India climbed 17% in 2017, driven by increases in online subscription revenue. 
 
Google’s free streaming platform gained momentum with music fans by adding a channel for T-Series, which calls itself the country’s largest record label, and which has become the world’s most-watched YouTube channel.
 
 - Bloomberg 
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