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Author: Tan KW   |   Latest post: Wed, 24 Apr 2019, 5:36 PM


The rise and rise of AirAsia

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The AirAsia group is continuing its spectacular growth with new services across key destinations including Australia, China, Japan, Korea and India, new product and new planes.

Australia remains a key growth market for the airline group with new services from Brisbane to Bangkok announced recently to launch 25 June, joining existing Australian destinations of Sydney, Perth, Melbourne (Avalon), and Gold Coast.

Last week Indonesia AirAsia announced a new – and exclusive – four times weekly services from Perth to Lombok on the back of increased demand for services to Indonesia’s affordable and convenient island locations.

This service is in addition to the very popular twice to up to three times daily return services from Perth to Bali.

AirAsia X switched its service from Melbourne Airport to Avalon in early December and AirAsia X chief executive Benyamin Ismail said the airline was pleased with early demand over summer.

Ismail said more than 100,000 people had already flown on its two daily flights between Avalon and Kuala Lumpur with loads at a healthy 80 to 85 percent through December, January and February.

“Avalon Airport is now AirAsia’s largest destination in Australia by capacity with plans to potentially add new destinations from Avalon in the future – based on demand and overall commercial viability,’’ he said.

“Fly Through services via Kuala Lumpur onto India, Thailand, Indonesia and Vietnam are proving popular also from Avalon for leisure and visiting friends and family.”

The AirAsia group is currently reviewing its fleet including the A321neo and A330neo which will provide opportunities for potential growth in Australia given range and economics.

Destinations such as Adelaide, Cairns and Avalon to Thailand could become reality with the new aircraft currently on order.

The group is also evaluating Airbus’ long-range version of the A321neo the LR as it moves to target more destinations within a range of seven hours.

Powered by CFM International’s LAEP-1A engines, the A321neo LR, is due to enter service in the fourth quarter of 2018 and is designed to carry up to 240 passengers 4000 nautical miles.

On the service front in January the airline rolled out Apple’s Siri to check their upcoming flight status or interact with a new AI-powered chatbot called AVA a part of a facelift of its customer-facing technology.

The carrier unveiled its new chatbot and new homepage and revamped app designed to make its services more user-friendly.

AVA stands for AirAsia Virtual Allstar and was developed in-house in using technology from Ada, a Toronto-based company that specializes in artificial intelligence-powered customer experience.

The chatbot answers questions instantly in eight languages: English, Bahasa Malaysia, Thai, Bahasa Indonesia, Vietnamese, Korean, Simplified Chinese, and Traditional Chinese.

The airline says it new homepage is designed for faster and easier navigation and includes features such as upcoming flight notices, recent searches as well as links to best hotels, duty-free and activity deals.

And on March 18, AirAsia announced a new extended partnership with Sony to provide a new state of the art noise canceling hecancelingor premium flatbed guests.

The new WH-1000XM3 noise-canceling headphones are fitted with adaptive sound control, meaning they can detect and adjust to the aircraft environment, providing an overall enhanced experience for guests.

More importantly, this signifies the start of a number of major initiatives planned by the airline in its quest to deliver a premium but affordable air travel experience.

AirAsia is constantly reviewing the product and experience to enhance the value long haul, low-cost airline of choice proposition.

AirAsia Group Head of Ancillary Barry Klipp said, “Following customer feedback and the successful trial of the noise canceling headphones on our Kuala Lumpur – Tokyo route, we are delighted to expand and introduce this new partnership with Sony. Our Premium Flatbed is award-winning, and the best value premium product in the sky. We are thrilled to once again raise the bar to provide an even better premium cabin experience.”

To celebrate this announcement, AirAsia is offering special fares on Premium Flatbed starting from under AUD $300 for flights from Kuala Lumpur to Jeju, Tianjin, Taipei, Fukuoka, Perth and others. Book on airasia.com and the AirAsia mobile app from 18 March 2019 to 24 March 2019 for immediate travel until 31 August 2019.

The noise cancelling Sony wireless headphones are the latest enhancements to the AirAsia X Premium Flatbeds which already feature universal power sockets, adjustable headrests and built-in personal utilities as well as complimentary premium products and services including access to AirAsia Premium Red Lounge at klia2, priority check-in, priority boarding, priority baggage, 40kg baggage allowance, complimentary meals as well as pillow and duvet.

To commemorate the launch of the new noise-canceling headphones, AirAsia and Sony have unveiled a special Airbus A330 livery which is flying now. 



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