Obscure ideas

Author: tapdance   |   Latest post: Wed, 20 Jan 2021, 2:51 PM


(TapDance) Low Risk High Return (9) – Dominant Enterprise

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Dominant - a forgotten candidate is expose to the furniture theme. It is still trading at MCO panic selling level when its peers have since all ran-up by more than +150%.  

The laggard can only explain away by its ultra-low profile with zero institutional investor and sell side followings despite a decent track record since 2003.

Dominant’s earnings growth which broadly matches with its market cap growth (i.e. 4x) plus the decent ~6% DY reassures that it will not be a value trap and trades cheap for long.

Moreover, the co.’s timely capacity expansion which should be ready by late 2020 will come in handy amidst the robust order environment.  


  • Aggressive ASP upward revision (+20 to 30%) from robust furniture orders driven by
    • US new-home sales growth and
    • suburban migration
    • Work-from-home
  • Trade war led order diversion
  • Timely capacity expansion 
  • Higher institutional coverage / following
  • Sustainable DY of ~6%



Dominant is a (furniture) wood related product manufacturer hence an indirect beneficiary from our local furniture industry’s robust demand.

Channel checks confirmed that wood and upholstery furniture orders' lead time has extended from the usual 2 months to now 7 and 4 months (i.e. June / March 2021) for wood and upholstery funitures respectively. 

Particleboards generally have an aggressive 20 – 30% ASP rise from pre-MCO level, confirms by UOBKH research report released days ago. The furniture-board manufacturing industry that has been plagued by overcapacity since 2019 is now officially over.  

Apart from the global work from home (WFH) trend, the furniture trade is also enjoying from the 'suburban pull' factor occurring especially in the US and UK – driven by the intention to minimize pandemic contamination risk from the cities. 

These households – are the ones keeping their job – and of higher net-worth – are unlikely to skimp on home refurbishment budget. Home improvement budget is also expanded as alternative spending opportunities are scarce currently. The ultra-low mortgage rate fuels the trade.

WFH - or hybrid WFH - trend is here to stay post pandemic era as mentioned by surveys and studies conducted by interviewing numerous corporate chieftains. The spike in furniture orders seen thus far may only be the tip of the iceberg.

The US-China trade spate results in order diversion is a structural change. Trust amongst the two nation will not recover in years, that is if it does. Manufacturers alike will diversify supply chain to mitigate future operation disruption.

When Vietnam production cost escalates in recent years and no longer cheap, Malaysia government bans the export of rubber wood sawn timber benefiting our local furniture industry for a cost competitive operating environment.      



Dominant is not a value trap and will not stay cheap for long. Its revenue and operating profit has broadly grown by 3x and 4x respectively from 2006 to 2019. During which its market cap has also grown by 4x.

It will be trading at 4x PE if earning recovers to FY03/19 level based on its existing market cap of ~RM115m. This is excluding all the above mentioned suburb migration, ASP rise and trade war order diversion etc. 

Meanwhile, it pays consistent dividend which yields ~6% currently. Investors are rewarded decently while the above scenarios pan out. 

Dominant’s timely production capacity expansion (complete by late 2020) will take advantage of the furniture order spike. 

Also, it is trading at 0.39x PB which normally ranges at 0.7x for the past 5 years or so.
Expecting a double from existing level is not a stretch at all.


Why the opportunity?

Dominant’s share price still hovers at MCO panic selling level whereas the particleboard manufacturers’ share price has generally ran-up significantly.    

One possible explanation is the (acute) lack of sell-side coverage and institutional following. There’s zero institutional shareholder in the company's major shareholders list despite the long established track record that dates back to 2003.

Today’s market sentiment favors those with alarmingly hot traded volume and comments in various social platforms. Not all under-followed stock is a solid idea. However, an undervalued stock idea simply cannot be widely followed.  



  • Aggressive ASP upward revision (+20 to 30%) from robust furniture orders driven by
    • US new-home sales growth and
    • suburban migration
    • Work-from-home
  • Trade war led order diversion
  • Timely capacity expansion
  • Higher institutional following
  • Sustainable DY of ~6%


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Chart Stock Name Last Change Volume 
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-US furniture boom
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