He holds a Bachelors Degree in Business Management from Monash University.
Joined the Pineapple Group in June 2004, initially responsible to promote sales in few of the Pineapple retail outlets. Subsequently was overseeing the operation of the warranty department, fairs and road-shows management and procurement of the Group. Currently manages the day to day operations for Pineapple Group in outlets retailing, e-commerce sale and sourcing of new products. Additional focus now will be the business development of the Group to identify potential business opportunities to enhance the Groups performance.
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MR LIM KEAN CHOONG IS THE SON OF DATO' LIM LOONG HENG, WHO IS THE DIRECTOR AND MAJOR SHAREHOLDER OF PINEPPLE RESOURCES BERHAD. .
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200,000 ORDINARY SHARES OF RM0.50 EACH