Currently, Mr Choo Tay Sian, Kenneth serves as Managing Director of Heineken Asia Pacific Pte Ltd ("APAC") responsible for overseeing many HEINEKEN operating companies in the Asia Pacific region (2014  present). Since joining APAC in 2003, he has held a number of strategic positions including Chief Financial Officer of APAC. 

Before joining HEINEKEN, he was the Regional Business Development Director of Royal Ahold N.V, a global retailer.

Kenneth was a Board member of Heineken Malaysia Berhad from August 2013 to September 2019.

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