From 2017 until current, Jonathan served as the Marketing Director in BAT Middle East South Asia. He is responsible for the sales and marketing efforts across 17 countries, where he focused on building a strong portfolio, route to market and activation capabilities across the Area on both FMC and New Categories as well as simplifying ways of working to deliver performance and efficiency.  

He has more than twenty years international experience in British American Tobacco (BAT) p.l.c. Group spanning across multiple markets in Europe, Middle East, Asia and Australasia. Prior to his time in Dubai, he served in the Australasia market in 2015 and was responsible for driving the business turnaround in the South Pacific markets.  

He was the Head of Brands in Bentoel Indonesia (2010-2015) and Marketing Director North Europe in BAT Denmark (2006-2010). 

Jonathan started his career in BAT UK in 1997 and held various marketing positions across all disciplines.

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