1980 - 1986 National Director Antarabudaya Malaysia Country representative for the AFS (American Field Service) International/Intercultural Programs in collaboration with the Ministry of Education. 1989 - 1992 Account Director BSB Malaysia Led the corporate branding of Telekom Malaysia and Tenaga Nasional at privatization. Launched and developed Petronas's first motor oil brands (Mach 5 and Sprinta) in Malaysia. 1993 - 1994 Marketing Consultant Caltex Oil Malaysia Led the successful development of Malaysia's first fuel brand - Techron Unleaded - at Caltex Oil Malaysia (Chevron). 1995 - 1997 Partner Ernst & Young (EY) Malaysia First female partner to be appointed to the local practice of Ernst & Young established in 1909. 1997 - 2000 Global Partner Ernst & Young International First female partner to be seconded to the the Asia Pacific consulting practice of Ernst & Young Global Consulting. 2000 - Present Founder & Chief Executive Officer Trax Associates Sdn. Bhd. Founded Malaysia's first brand strategy firm to respond to the globalizing market needs of local companies. Recent assignments include the brand defense of national carrier Malaysia Airlines during and post aviation crises of 2014; a national study on the Malaysian retail industry, and the brand repositioning of an academic institution in South Korea. Currently advisor to HelloGold Sdn. Bhd., a high growth fintech with aspirations of becoming a global financial services brand targeted to emerging markets in Asia, Europe, the Middle East and Africa.
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20,000 ordinary shares