Mr. Choong has more than 25 years of experience ranging from various general management and sales leadership roles. He is well versed with the corporate operations and processes, as well as the familiarity of complex business environment globally. 

He was previously a Head of Marketing and Global Brand ambassador of RS Components, the world's leading high service level distributor of electrical, electronic and industrial supplies based in Shanghai.

Prior to that, he was the Vice President of Arrow China, a worldwide leading distributor of products, services and solutions to the electronics component market across Asia Pacific region.

Mr. Choong previously held positions covering sales and marketing in companies based in Malaysia. He was mainly in charged for launching new office in Penang and setting up marketing department for a LCD manufacturing firm.

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