Mr. Chai Chee Chong began his career with Procter & Gamble (Malaysia) Sdn. Bhd. in 1992 and joined a local distribution company in second half of his career.      
 
In his 28 years of experience in Fast Moving Consumer Goods industry, he had led sales management of International & National Retail Chains, Wholesalers, Supermarkets, Pharmacies and General Trade Retailers.     
Mr. Chai had vast experiences in FMCG distributor network expansion both vertically and horizontally.    He also specialised in distributor trade channels development and sales force training.    He is well known for his good work in distributor multi-function management team development model.
 
Mr. Chai is a trainer for strategy development and deployment system, organization and operating culture designs, management skills, leadership development program, business system intervention, selling skills, multi-functional processes and SOPs, IT system and data capability development and scorecarding for business success.

None

None

None

None