07-Oct-24 12:00
Chris Humphrey, Executive Director, EU-ASEAN Business Council
European companies are increasingly eyeing ASEAN as their next major growth market. In this episode of Enterprise Explores, we dive into EU-ASEAN trade dynamics - what's fueling optimism but also what could hold things back.
With insights from the 10th annual EU-ASEAN Business Sentiment Survey, we speak with Chris Humphrey, Executive Director of the EU-ASEAN Business Council, to unpack why European firms are bullish on ASEAN's economic potential, the barriers to further investment, and the strategic opportunities in the region.
Key Areas of Conversation:
- What's driving European businesses to boost trade and investment in ASEAN.
- The inefficiencies in regional supply chains and how ASEAN can improve infrastructure.
- The impact of the lack of a region-to-region Free Trade Agreement (FTA) between the EU and ASEAN.
- How European firms are navigating challenges like non-tariff barriers and digital economy regulations.
- The role of sustainability, the European Green Deal, and the Carbon Border Adjustment Mechanism (CBAM) in shaping EU-ASEAN relations.
Tune in to discover what's on the horizon for EU-ASEAN business relations and how Southeast Asia is positioning itself as a top destination for European trade and investment.
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