From left: CAB Cakaran Corp Bhd group executive director Chew Chee Khong, CAB Cakaran Corp group MD Christopher Chuah Hoon Phong, The Food Purveyor Sdn Bhd CEO Kok Kian Kee, Farm's Best Food Industries Sdn Bhd general manager Edward Lim Jit Leong, and Farm's Best Food Industries assistant general manager Ann Cheong Yim Kwan. (CAB Cakaran Corp)

KUALA LUMPUR (Jan 11): Food producer CAB Cakaran Corp Bhd said it has expanded into the premium downstream food segment to help the group cushion the fluctuations of its profit margin and boost its financial performance.

The group said it is capitalising on the launch of a new product by Farm’s Best Food Industries Sdn Bhd, its 53.04%-owned subsidiary, which offers a higher margin in order to build a stronger market presence in Malaysia and to grow its export markets.

It said the new product, Farm’s Best Omega 3 Chicken, contains 75% more Omega 3 than regular chicken and is now available in premium and reputable grocers and supermarkets locally.

“The group will look forward to expanding its products to the export market once the local market demands are established,” CAB Cakaran said in a statement on Wednesday.

The group’s managing director Christopher Chuah Hoon Phong said the newly-launched product will help to address the needs of health-conscious consumers.

“This is why we ensure our poultry is fed with an exclusive diet consisting of our proprietary blend of ration of feed to optimise the Omega 3 level in our chicken. The ample benefits of Omega 3 will attract health-conscious consumers,” he said.

At the time of writing, CAB Cakaran was trading unchanged at 49.5 sen, valuing the group at RM347.44 million.