CEO Morning Brief

Etiqa Life Insurance Promotes Insider Leong Su Yern as CEO

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Publish date: Fri, 03 Jan 2025, 10:10 AM
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TheEdge CEO Morning Brief
Leong Su Yern

KUALA LUMPUR (Jan 2): Etiqa Life Insurance Bhd, the insurance arm of Malayan Banking Bhd (KL:MAYBANK), has appointed insider Leong Su Yern as its chief executive officer effective immediately.

Leong will report directly to Kamaludin Ahmad, who is in charge of the insurance and takaful businesses at Maybank, according to a statement from Etiqa Life. Kamaludin was serving as interim CEO of Etiqa Life, following the retirement of Paul Low in December 2023.

“She will be driving strategic, financial, and operational growth to maximise shareholder value, while prioritising customer interests,” said Kamaludin. “In addition, she will oversee sustainable growth strategies, ensuring regulatory compliance, and managing risk.”

Leong was responsible for sales channels as general manager at Etiqa since 2023. A year earlier, she served as chief product officer at Maybank Ageas Holding Bhd, the joint venture between Maybank and Belgian insurer Ageas NV. Etiqa Life operates under Maybank Ageas.

She joined Etiqa in 2013 as the head of pricing for life and family products, where she ensured regulatory compliance and developed pricing strategies for both Etiqa Life and Etiqa Family Takaful Bhd.

Before that, she had roles at Prudential Assurance Malaysia Bhd and Hannover Life Re. All in all, Leong has more than 23 years of experience in the insurance industry.

Source: TheEdge - 3 Jan 2025

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