How long does Prolexus (8966) allow making mistakes or retrieve a hopeless situation?
Some people say, Prolexus going to bankrupt soon. I don't agree with the view, because none of their situation has reached such a pessimistic point. The core reason is they still have the resources can be dissipating or wasting.
It’s true that the chances of falling into bankruptcy are not impossible, then we should consider how long does Prolexus (8966) allow making mistakes or retrieve a hopeless situation?
As we all know, they had three main core buyers before, namely Nike, Under Armour and Asics. If Nike and Asics are determined left them already, then the key point will be Under Armour. Undoubtedly, it will determine the life and death of their business. Because the development of new customers and the acquisition of huge orders cannot be achieved in short period.
Similarly, the loss of customers is definitely not a sudden occurrence in a short time, it is definitely traceable. Big brand customers are all related. Once a brand chooses to leave, a knock-on effect often occurs. We need to closely observe is it obvious decline in the apparel business in the next two quarters of financial reports. Once Under Armour's orders are gradually reduced, such a terrible conjecture may become a reality.
We might as well use the SWOT to analyze Prolexus. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of the business.
I won’t rob their Executive Director's opportunity to perform here. So I just talk about analysis of threats in the purpose to help and give them an early warning to prevent them from going bankrupt unfortunately.
Threats Analysis:
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