SAN FRANCISCO, Sept. 9 -- Apple on Monday introduced iPhone 16 Pro and iPhone 16 Pro Max, featuring Apple Intelligence, larger display sizes, and new creative capabilities with innovative pro camera features powered by the A18 Pro chip.

With Apple Intelligence, the Apple-built generative models come to iPhone in the easy-to-use personal intelligence system that understands personal context to deliver intelligence that is helpful and relevant while protecting user privacy, the company said.

Apple Intelligence maintains the privacy and security of user data with Private Cloud Compute. It will be available as a free software update, with the first set of features rolling out next month in U.S. English for most regions around the world, according to the company.

The new Pro models' camera system features a new 48MP Fusion camera with a faster quad-pixel sensor that enables 4K120 fps video recording in Dolby Vision. Additional advancements include a new 48MP Ultra Wide camera for higher-resolution photography and a 5x Telephoto camera on both Pro models.

The iPhone 16 Pro Max also offers the best battery life on iPhone ever, Apple said.

The new Pro lineup features the thinnest borders of any Apple product and introduces larger display sizes: 6.3 inches on iPhone 16 Pro and 6.9 inches on iPhone 16 Pro Max -- the largest iPhone display ever.

iPhone 16 Pro and iPhone 16 Pro Max will be available in four finishes: black titanium, natural titanium, white titanium, and desert titanium. Pre-orders begin Friday, Sept. 13, with availability beginning Friday, Sept. 20, it added.

"Powered by the faster, more efficient A18 Pro chip and built for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max are the most advanced iPhone models we've ever made," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing.

  - Xinhua