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Local SME to ride on partnerships to grow

Publish date: Wed, 29 May 2024, 11:39 AM

KUALA LUMPUR: Local small-medium enterprise Color King aims to expand its presence in both the business-to-consumer (B2C) and business-to-business-to-consumer (B2B2C) sectors to promote healthy cooking and lifestyles. 

Head of marketing and strategy Richard Lee said that the company plans to establish strong partnerships with key collaborators such as Cosway, AEON, Panasonic, SOGO, Isetan, Shopee, Lazada, and WOW Shop to achieve this vision.

Lee emphasised the pivotal role of the business-to-business (B2B) segment, which currently accounts for over 50 per cent of the company's sales. 

The strategy entails bolstering the B2C and B2B2C sectors while sustaining momentum in B2B sales.

With a product lineup boasting over 300 stock keeping units (SKUs), the brand aims to foster vibrant, healthy lifestyles.

Lee underscored Color King's commitment to quality, highlighting the utilisation of an innovative production process to ensure impeccable standards in its ceramic cookware.

Presently, Color King operates three outlets offering a range of kitchenware products. 

The flagship store is located in Taman Molek, Johor, and opened in 2019.

The brand's expansion includes a second outlet in Penang in partnership with Wah Lee Group, and a third in Petaling Jaya.

Looking ahead, Lee outlined plans to amplify collaboration with department store operators to enhance nationwide presence cost-effectively. 

Additionally, Color King is eyeing international expansion, targeting markets like Singapore, Taiwan, and Thailand, leveraging both B2B and B2C channels to drive growth.

"As an SME, the company is all about being sustainable and having steady expansion. We strategically invest in product innovation and market expansion," he said.

Lee said that in the upcoming quarters leading up to 2025, Color King will introduce more innovative goods that will benefit customers.

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