The ASEAN CenturySoutheast Asia on the rise

From ongoing great power tensions, a slowing global economy, and persistent inflation, recent headlines suggest a world unraveling. However, a broader view reveals a very different picture for Southeast Asia.

Despite challenges, ASEAN continues to be a bright spot for those looking to launch, grow, expand, or invest in businesses over both the near and long term. ASEAN’s economic potential remains enormous, particularly in rapidly developing economies like Malaysia, the Philippines, Thailand, Indonesia, and Vietnam.

Several trends—ranging from growing domestic and export markets, favorable demographics, and technological integration—are accelerating ASEAN’s rise. The region remains on track to become one of the biggest economic players of the 21st century.

We explore the opportunities, challenges, and long-term potential of doing business in the region.

Trends accelerating ASEAN’s rise

Hear from a UOB Expert

Sam Cheong

Head of Group Foreign Direct Investment Advisory, UOB

Since the launch of the ASEAN Economic Community in 2015, the region has advanced toward deeper economic integration, enhancing cross-border trade and investment. This framework has been instrumental in positioning ASEAN as a unified market and production base, driving regional growth and attracting significant foreign direct investment.

Two key structural advantages give ASEAN a distinct edge:

World-Leading Economic Growth

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ASEAN’s economies lead global growth.