We retain OVERWEIGHT rating despite the conclusion of sales tax exemption period given robust order books and new launches underway. Our recommendation is also premised on a stable economy and strong job market conditions that provide more room for growth in still-resilient domestic spending.
Malaysian Automotive Association (MAA) April total industry volume (TIV) dropped 41% MoM to 46,583 units. Passenger vehicles plunged 42% MoM to 41,389 units while the commercial segment was down by 34% MoM to 5,194 units. This was expected following the end of sales tax exemption period coupled with a shorter working month amid the Hari Raya holidays. YoY, TIV declined by 19% as compared to 57,606 units a year ago, again due to lower sales for passenger (-19%) and commercial vehicles (-20%). Meanwhile, production volume for the month was also low as carmakers took the opportunity to conduct periodic plant maintenance. Total production of 41,160 units in April was 29% below the monthly average of 58,000 in 2022. Looking forward, we think that May 2023 vehicle sales will improve due to a longer working month coupled with easing supply chain issues.
Perodua’s cumulative market share remained strong at 40.8% (+0.7%-point YoY) from continued support of resilient sales of its all-new Axia, in our view. Year-to-date (YTD) sales of 97,438 units (+12% YoY) achieved 31% of its 2023 sales target of 314,000 units and 32% of our forecast (300,000 units). We believe the sustainability of its market share was boosted by sales including the all-new Axia, Myvi, Bezza Alza and Ativa, which have a collective backlog of more than 200,000 units (7 – 8 months). Nevertheless, April sales still fell 41% MoM and 26% YoY to 18,874 units due to the expiry of sales tax exemption incentive and shorter working month.
Toyota’s YTD market share was stable at 13.4%. The Japanese marque is believed to be sitting on a backlog of nearly 20,000 units (3-6 months), in which sales would be mainly fueled by its best-selling models such as all-new Vios, Yaris, Corolla Cross and Hilux. In April, 6,767 units were delivered (-26% MoM, -3% YoY).
Honda sold 4,661 units (-41% QoQ, -23% YoY), commanding a slightly lower YTD market share of 9.3% (-2.9%-point YoY). According to Paul Tan’s Automotive News, a camouflaged test for Honda City facelift was spotted on the roads, which we think could be one of the 4 models that Honda Malaysia has lined up for new launches in 2023.
1,413 Mazda cars were sold during the month (-30% MoM, -23% YoY), translating to a steady YTD market share of 2.5%. Our channel checks show that the carmaker has close to 7,000 units of order backlogs (3-5 months), which could be attributable to the CKD CX-30, constituting 40% of the total and the rest from CX-5 and CX-8.
Proton’s cumulative market share grew 4.9%-point to 20.5% as sales grew 10% YoY to 9,228 units, albeit a 36% MoM decline. Proton revealed that the majority of its April sales (80%) were made up by Saga (3,949 units) and the X series (3,400 units). The national automaker has launched its first hybrid model, X90, on 7 May 2023, which we think would be supportive of its 2H2023 sales prospects.
Nissan falling behind. April sales volume declined by 27% MoM and 48% YoY to 809 units, alongside a squeeze in YTD market share by 1.1%-point to 1.4%. Without the key introduction of new models essential to spur volume growth, we opine that Nissan has been largely counting on the sales of the ageing facelifted Serena S-Hybrid, Navara and Almera/Turbo.
Our top picks are Bermaz Auto (FV: RM2.63/share), MBM Resources (FV: RM5.22/share) and UMW Holdings (FV: RM4.70/share) on the back of sizeable order backlogs and strong pipeline of new launches. We also like Sime Darby (FV: RM2.58/share) as a proxy for EV theme play in Malaysia with an attractive dividend yield of 5%
This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....