KLSE (MYR): SYNERGY (0279)
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Last Price
1.54
Today's Change
-0.01 (0.65%)
Day's Change
1.52 - 1.55
Trading Volume
477,400
Date | Type | Old | New | View |
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RHB Research:
Keep BUY, new MYR1.61 TP from MYR1.08 (21% upside), c.2% FY25F yield. We are optimistic on the potential of data analytics to study customer behaviour and boost traffic, thereby driving scalability in Synergy House's business-to-consumer (B2C) e-commerce business. Given its higher-than- expected earnings growth (compelling FY24F PEG of 0.3x) and scalability, we have raised the P/E ratio from 15x to 20x FY24F earnings, resulting in our higher TP. The valuation is consistent with the 5-year average P/E of its closest regional peer, Zhiou Home Furnishing Tech.
Business-to-business (B2B) sales growing: In 4Q23, Synergy fulfilled the first batch of a new order for interlocking drawers from its US wholesaler, Customer A. The order was in response to new safety standards enforced by the US Consumer Product Safety Commission, requiring interlocks in clothing storage units. Following positive customer feedback, Customer A placed 400 more container orders for one of the world’s largest hypermarkets to sell in stores and online in the US. While existing B2B product line orders are unchanged, we adjusted our B2B sales growth from flattish to a 10% hike. We revise FY24F and FY25F core earnings projections upwards by 12% and 12.5% to MYR40.2m (+54% YoY) and MYR51.3m.
Embracing artificial intelligence (AI): At a recent site visit, we saw how Synergy fully integrated AI and data analytics into its operations, from design and development to project management, advertising, monitoring, marketing, and shipping. It has adopted cutting-edge semi-automatic drawing software for product design, and instead of manual photography, it uses 3D product images and room views. In advertising and monitoring, it conducts competitor analysis by monitoring changes in pricing and sales via AI-powered tools. It uses data analytics to identify most-searched keywords to reach its target customers. In marketing, it uses data analytics to access real-time data from online platforms on order replenishment and market trend analysis, including preferred colours and best-selling designs. AI is used in drafting product descriptions, while chatbots and AI are used for customer service. AI adoption enhances productivity and speeds up B2C sales growth.
Expansion on track: Synergy had 185 employees as of March, and aims to reach 200 this year. In efforts to diversify its reliance on Wayfair US, its B2C sales in the UK and other new platforms are growing fast. Early this year, Synergy kept sufficient inventory in third-party fulfilment centres for new year sales in the US and UK after experiencing a shortage in 1Q23. This year, it is also increasing its B2C SKUs by 25%. As B2C sales growth is anticipated to outpace B2B, we expect higher-margin B2C sales to eclipse B2B sales in FY24. B2C sales are also expected to account for 70% of total sales in FY25.
1 month ago
[转贴] [Video:浅谈SYNERGY HOUSE BERHAD, SYNERGY, 0279] - James的股票投资James Share Investing
https://klse.i3investor.com/web/blog/detail/general/2024-04-29-story-h-182735790
1 month ago
All the furniture company in Bursa must be jealous of Synergy now. It pays to do things differently.
1 month ago
Synergy House Berhad is a pure-play furniture distributor that fully outsources the manufacturing works to third party.
1 month ago
Finally reach May 2024 where a majority of the companies will release their quarterly results.
1 month ago
3 more weeks till quarterly results release. I am very excited on the prospects. Don't sell a good company just because it has went up. Keep your winners, cut your losers.
1 month ago
On 27 May 2024, based on concensus, for 1st quarter results of FY2024, Synergy House Berhad is expected to achieve 300% of last year 1st quarter and at least 5% better QoQ.
1 month ago
Chloe Tai, dont worry and just sleep well. We have a strong management team. I listen to their webinar before. 100% confident that they will deliver.
1 month ago
Wow, the US markets rally after an unexpected "the US labour market cooled notably in April 2024". But Synergy House Bhd is moving sideway for the time being in low volume", waiting for the 1st quarter results to convince the big boys.
1 month ago
So far, as I know there are two AI provider, which.are YTLPOWER and PIE. So far as I know, there are two AI user which are SYNERGY and ITMAX.
1 month ago
Bonus issues in the form of free WA and application for main board listing are expected.
1 month ago
This bull is strong with good fundamentals. I never sell a single share!!!!!! Sitting on unbelievable gains!!!! The next YTL Power in the making!
1 month ago
Hmmm... Back to sideway movements, but with a higher sideway movement price. Got to wait for the 1st quarterly results on 27 May 2024 and the AGM the following day. SYNERGY got to justify its high PE.
1 month ago
10 more trading days to reach 27 May 2024 night and 28 May 2024 morning. Just hold tight.
1 month ago
9 more trading days to reach 27 May 2024 night and 28 May 2024 morning. KLCI is holding firm at 1,600 points.
1 month ago
KLCI still holding well at 1,600 and trading volume in KLSE keeps on increasing. In this scenario, every counter will have their turn to go up. Synergy still holding strong at upper high sideway movement.
4 weeks ago
Sold all Synergy. Shifted the profit to a portfolio consisting of Fronkn, Genetec, Greatec, D & O, Cresendo and SSB8.
3 weeks ago
Bought back SYNERGY HOUSE BHD. I believe its 1st quarter FY24 will be very good.
3 weeks ago
Glad you are back Chloe. Baffled that you sold out after believing in the fundamentals and brilliant management of this synergistic company that employs AI to the max. Synergy's brilliant Management will fuel its growth further to a multibagger stock.
3 weeks ago
@Goldberg, after looking at how MI performed, I changed to a portfolio of all semiconductors. And it was purely luck (not fundamental) that US Joe Biden added tariffs to China, the semiconductor shares all went up. But it was only a one day show. So I sold all the semiconductor shares and shifted back to Synergy House.
3 weeks ago
Synergy House 1st quarter results for FY2024 was below expectation where there is a 12.2% drop QoQ. Analysts are expecting at least a 10% rise QoQ.
1 week ago
Which analysts are you talking about, Chloe Tai? Do share. And what is your basis for only looking at QoQ? Synergy actually posted a strong set of 1Q results!
https://www.nst.com.my/business/corporate/2024/05/1056514/pre-tax-profit-synergy-house-24525-pct-rm123mil-q1
1 week ago
goldmanbull
In line with RHB PER upgrade from 15x to 20x, I am revising my target price to RM1.97. This is on the premise of 20% QOQ growth from latest quarter EPS and conservative view that subsequent 3 quarters will remain flat.
1 month ago