Cheong Wee Yee ("Cheong") is Executive Vice President of Principal Financial Group   and President of Principal Asia. He is responsible for leading the development of the retail pension, long-term savings and asset management business in Hong Kong SAR and Beijing, China, Singapore, Malaysia, Indonesia, and Thailand, while managing key partnerships in the region. He currently serves on the board of the Company's subsidiaries in Thailand and Indonesia and other Principal entities in Asia including CCB Principal Asset Management, China joint venture and Principal Islamic Asset Management Sdn Bhd, Southeast Asia joint venture.

Cheong joined Principal in January 2015 and has more than 20 years of management experience in Asia, holding various senior management positions with profit and loss responsibilities. His extensive experience in the asset management, pension, and life insurance businesses included appointments as president of North Asia for Principal International; CEO and executive director of Manulife Asset Management (Taiwan); country head overseeing Manulife's joint venture asset management business in mainland China; CEO of the Prudential UK's China and Malaysia asset management companies, and the director of corporate development in Prudential UK's Singapore life insurance business.

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