As head of the Quality Assurance and Business Development Department, he is responsible for devising strategies for market development and researching the potentials of the Groups products in existing as well as new markets. He was also responsible for overlooking the achievement of consolidated certification of ISO 9001:2008, HACCP Warranty and ISO 22000:2005 which were awarded in year 2012. He is the Chairman of Hup Seng Perusahaan Makanan (M) Sdn Bhd (HSPM), Managing Director of Hup Seng Hoon Yong Brothers Sdn Bhd (HSHY) and Director of In-Comix Food Industries Sdn Bhd (ICFI).
He is the brother of Y. Bhg. Dato Keh (Kerk) Chu Koh and uncle of Ms Kerk Chian Tung, Mr Teo Lee Teck, Mr Kerk Kar Han and Mr Kuo Liong Yok.
He does not have any conflict of interest with the Company except for certain recurrent related party transactions of revenue or trading nature that is necessary for day-to-day operations of the Group.
Direct interest: 1,333,333 ordinary shares; Deemed interest: 11,373,333 ordinary shares (via spouse and daughter), pursuant to Section 59(11)(c) of the Companies Act, 2016.