HLBank Research Highlights

Trading Idea: Capturing the e-Commerce boom in Malaysia

HLInvest
Publish date: Fri, 10 Feb 2017, 09:31 AM
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This blog publishes research reports from Hong Leong Investment Bank

  • E-commerce statistics based on an electronic statistics portal. Global revenue in e-commerce is expected to amount to US$1.12bn in 2017 and further show an CAGR of 23.2% in 2017-2021, resulting in a market volume of US$ 2.59bn. As an open economy with proliferation of online shopping, Malaysia is likely to be a key beneficiary of this trend.(Source: Statista Market Forecast)
     
  • South East Asia e-commerce outlook still booming. Alibaba invested US$1bn in Lazada, making its way into the SEA region. Besides that, Lazada and CJ Korea Express have signed an international delivery partnership, to deliver parcels from South Korea to 6 SEA countries.
     
  • Tapping into Century’s distribution network and may bring it to the next level with the transfer of technical knowledge. CJ Korea Express recently emerged as Century’s shareholders; it will become the proxy for CJ Korea Express with an established network in Malaysia region.
     
  • Steady uptrend above the SMA200. Century managed to rebound above the SMA200 over the past two months, suggesting that buying support remains intact. We may anticipate a breakout above the immediate resistance of RM0.90, targeting the RM0.955 and RM1.04 levels. Support will be located around RM0.875 and RM0.86. Meanwhile, cut loss will be set at RM0.84.

Source: Hong Leong Investment Bank Research - 10 Feb 2017

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