Shafina serves as the head of the Group Public Relations & Marketing Communications Department at Country Height Holdings Berhad, overseeing Public Relations, marketing communication, media engagement, branding, and promotional campaigns for the Group and its subsidiaries. She actively collaborates with various divisions, ensuring seamless integration of communication objectives for all subsidiaries, especially on new developments or projects. Shafina joined Country Height Holdings Berhad in 2014.

With 25 years of experience in Public Relations and communications, Shafina commenced her career as a Public Relations consultant at Asia Public Relations Sdn. Bhd. There, she garnered extensive expertise in public relations, branding, and media strategy, working with clients such as the 1st World Halal Forum, Hilton Kuala Lumpur, Dutch Lady, among others. In 2006, she transitioned to the SKALI Group, assuming the position of Head of Strategic Marketing and Communications. Her responsibilities included spearheading the communication team to implement various PR programmes for the ICT National Project. Subsequently, in 2010, she undertook the role of Head of Strategic Marketing and Communications at Halal Industry Development Corporation (HDC), overseeing communication programs such as organizing the World Halal Research Summit and Halal Transformation Programme.

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