YM RAJA ZAFURA BINTI RAJA ZAIN

Malaysia

Female

58

Member of Remuneration Committee

Independent and Non Executive

Chartered Institute of Marketing (CIM) UK
- from the Central London College

Raja Zafura Binti Raja Zain ("Zafura") is a key member of the Iclif Leadership and Governance Centre's senior leadership team since 2012.
She is a strategic marketing professional with over 20 years of progressive experience in sustainable business and programme management.
Prior to Iclif, Zafura worked with Khazanah's Themed Attraction Resorts and Hotels as Senior Vice President for Marketing, Sales and Communications from 2010 to 2012. She played an instrumental role in the launch of KidZania, as well as contributing to the strategic planning of other theme park projects namely, Puteri Harbour Theme Park (Sanrio Hello Kitty Town and Thomas Town) and Legoland Malaysia Resort.
Previously, she served as the Head of Customer Experience of Malayan Banking Berhad's Consumer Banking division from 2002 to 2010. Zafura's scope of work included overseeing the brand marketing, advertising, and promotions of not just the consumer banking but also corporate banking, the Islamic banking division. She was also involved in the Maybank2u user experience initiatives as well as the overall look and feel of the branches throughout the nation. Zafura started her career as an advertising executive of the Pertubuhan Akitek Malaysia from 1990 to 1993, then onto Bates Malaysia, from 1995 to 1999, an international advertising agency where she eventually managed key accounts such as Malaysian Tobacco Company Berhad (now known as British American Tobacco (Malaysia) Berhad), HSBC Bank Malaysia Berhad and Petronas Dagangan Berhad. Zafura was also involved in corporate affairs scope of work covering the Confederation of Malaysian Tobacco Manufacturers from 2000 to 2002.