Some companies take shareholders' support for granted, and some don't really care about the minority shareholders. The actions and decisions of their leadership team tell a lot about their characters.

Related party transactions are commonly perceived as red flag in detecting breaches to the arm’s length principle where related party transactions may be engaged under the influence of existing business relationships and the agreed-upon price of the transactions may differ from actual fair market value.

Minority shareholders have no say in such practices, and in this case, apparently some key shareholders vent their disagreement by selling down the shares.