The e-commerce market denotes the consumption of products and services sold
through the Internet, and is measured by the online retail sales value of these products
and services through online commerce and mobile commerce. The e-commerce
market in Malaysia grew from RM1.7 billion in 2010 to an estimated RM17.5 billion in
2016 at a CAGR of 47.5%, based on online retail sales value. Much of this growth is
attributed to the country’s high mobile and broadband penetration.

Smith Zander forecasts the e-commerce market in Malaysia to grow from RM25.4
billion in 2017 to reach RM53.5 billion in 2019, translating to a CAGR of 45.1%.

The e-commerce market in Malaysia has evolved as a result of rising ownership of
mobile devices which have led to an increase in mobile e-commerce transactions,
whereby consumers use their mobile devices to purchase goods and services.
Previously, mobile devices were mostly used for performing research prior to
purchasing a product or service, such as checking prices, opening hours, reviews and
obtaining discount coupons. However, mobile devices are now gaining popularity as a
way of placing orders and performing payments.

The proliferation of mobile devices such as smartphones and tablets will drive demand
for e-commerce, consequently leading to a growing need for e-payment and e-wallet
services and online media advertising. In Malaysia, consumers are generally
comfortable with purchasing goods and services through their mobile devices, as
shown by an increase in percentage of smartphone owners in Malaysia who made
purchases on their devices.

Many companies have also created mobile applications to buy things such as apparel,
movie tickets and flight tickets. As the population becomes more receptive towards
online and mobile shopping, it is expected that more consumers will adopt the concept
of e-wallets.

https://www.thestar.com.my/business/business-news/2017/12/09/malaysia-moving-towards-cashless-society/

The PUC Mobile App is an e-commerce mobile application system platform that is
intended to provide value-added services including features for cashless transactions
such as e-wallet and/or other e-payment services, and advertising and media services.
The PUC Mobile App may also include features allowing users to shop in an emarketplace,
search for a place on an online directory, earn reward points, benefit from
vouchers and promotions and other convenience enhancing features. The intended
key features of the PUC Mobile App include:

(i) cashless, instantaneous and secured transactions performed through and within
the PUC Mobile App;

(ii) ability for users to earn reward points by making transactions through the PUC
Mobile App and manage and use the reward points to redeem purchases or
vouchers;

(iii) ability for users to shop in an e-marketplace platform within the PUC Mobile
App. This e-marketplace platform will allow merchants to post product and
service listings and/or catalogues in standardised formats through the PUC
Mobile App;

(iv) online directory of physical stores/outlets from various product/service categories
as well as access to review and rate the stores/outlets and view the average
ratings and review the stores/outlets, average price and images of product or
service;

(v) platform for users to queue, make reservations and manage their orders for food
and beverage outlets to enhance mobile digital experience and convenience for
its users; and

(vi) marketing platform which will enable advertisers to undertake mobile advertising
with the option to target their advertisements and promotions to specific user
demographics and profiles which also complements our existing advertising and
media services business

https://www.thestar.com.my/business/business-news/2017/10/28/ewallets-set-to-redefine-payment-system-in-country/

Should benefit PUC and the rest e-money players