Firefly will launch a new promotion, 'Irresistibly Sexy RM35', to all its destinations from September 23.

In a statement today, Firefly said the promotion offered two different levels of fares -- RM35 all-in-one way for all flights within Peninsular Malaysia and RM105 for all international destinations.

"The fares will be up for sale only for a two-week period starting today until October 6 and available for immediate travel up till October 20, 2014," it said.

Chief executive officer, Ignatius Ong, said the affordable fares will enable more travellers to enjoy a hassle-free holiday and will be easy on the wallet as well for them to experience the airline's hospitality.

"The airline will also offer passengers the convenience of complimentary 20kg checked baggage allowance and in-flight refreshment, 30-minute check-in buffer, web and self check-in facilities, as well as the opportunity to accrue and redeem Enrich points," he said.

Meanwhile, Firefly said the airline will also hold the 'Hunt for Firefly Girls' photo contest together with the promotion.

"The shutterbugs will be given an opportunity to win a pair of Firefly tickets to one o thee Firefly destinations -- Johor Baru, Kota Baru, Terengganu, Langkawi, Alor Setar and Penang," it said.-- Bernama