Mr. Cheong graduated with Master's in Computer Science, National University of Singapore ("NUS").
Mr. Cheong started his first venture with GeoFoto Pte Ltd in 1999, with aims to commercialise various technologies developed from NUS. Subsequently, he sold an online photo printing solution to Fujifilm in 2001. Mr. Cheong joined Systems@Work Pte Ltd (later acquired by WireCard) as the Solution Director which focuses on developing and enhancing mobile application for online payment. Mr. Cheong is the founder, director and major shareholder of Pictureworks Holdings (M) Sdn Bhd and its subsidiaries where he is responsible for the strategic direction of the company, which has operations in seven countries and its headquarters in Singapore.
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465,368,402 ordinary shares in PUC Founder (MSC) Berhad (Indirect) 19,500,000 Warrants-A in PUC Founder (MSC) Berhad (Indirect) 262,910,800 ICULS in PUC Founder (MSC) Berhad (Indirect)