Ms. Lee first started her career at TNS (a global market research agency), managing local and regional projects, both in qualitative and quantitative. She has her skills honed in developing screeners, questionnaires and discussion guides, moderating focus group discussions, in-depth interviews and home visits, conducting analysis and writing reports and eventually promoted as Qualitative Senior Manager at Insight Asia and later, Qualitative Associate Director at Millward Brown (a multinational market research firm) in year 2014. 

As an Associate Director, she was responsible in planning, guiding and executing qualitative research studies, pitching for new businesses, writing proposals, supervising the work and mentoring qualitative junior researchers, co-ordinating international research studies and providing support to the company's affiliates on regional projects, servicing both local and international clients.

Moving on, she then joined Nexus Creative (Mal) Sdn. Bhd. as a Director and she was actively involved in market analysis, business planning, business development, project planning and management, providing inputs on concept development and occasionally, she played the role as production manager. 

In 2017, she was approached by ACE Pictures Entertainment Sdn. Bhd. ("ACE Pictures") to conduct a research study on international landscape in film industry. She and her colleagues had traveled to few film festivals around the world and made the first trip to United States of America to further explore the opportunity in Hollywood. Eventually, she and her team set foot in Hollywood and she has helped to set up ACE Pictures Entertainment LLC in California. Currently, as a Vice President of Business Affairs of ACE Pictures, she is overseeing the day to day operations, developing business plans and overseeing the company's expansion.

Nil

Ms. Lee is the spouse of Mr. Wong Pooi Fatt, who is also a Director of the Company.

Nil

Direct Interest: Nil

Indirect Interest: Nexus Creative (Mal) Sdn. Bhd. - 64,128,000 ordinary shares
(Deemed interested pursuant to Section 8 of the Companies Act 2016)