Mr. Yoshitaka Nakamura began his career in Honda Motor Co., Ltd. in Tokyo, Japan (Honda Japan) in April 1996 focusing on Japan domestic motorcycle sales before moving onto overseas motorcycle sales operations of Asia and Oceania region. In October 2016, he was promoted as Assistant Manager and went on his first foreign assignment as Assistant Manager of Asian Honda Motor Co., Ltd. in Thailand for 5 years followed by a second stint of 2    years as Deputy Director of Honda Motorcycle and Scooter India Pvt. Ltd. in India in October 2014. In between these overseas postings, he returned to Honda Japan where he served in different roles with increasing responsibilities in different locations before assuming the position as Manager of Sales Division of Motorcycle Operations of Honda, Japan in April 2017. 

He was appointed as Chief Marketing & Planning Officer of Boon Siew Honda Sdn. Bhd. (BSH), a subsidiary of Honda Japan, in Malaysia in January 2019 before assuming his new role as Managing Director & Chief Executive Officer of BSH effective 1 April 2020. 

He does not have any family relationship with any other Director and/or major stockholder of the Company.

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