26-Aug-24 10:00

Patrick Sim, Managing Director, Secret Recipe | Jessica Lee, Co-Founder and COO, Pop Meals

On August 21st, BFM hosted the Enterprise Breakaway: From Farm to Franchise event, where industry experts and seasoned F&B operators explored the critical elements required to build a successful and lasting F&B business in Malaysia.

In the panel session titled "Start, Survive, and Thrive," BFM spoke with Patrick Sim, Managing Director of Secret Recipe, and Jessica Lee, Co-Founder and COO of Pop Meals. Both shared their unique perspectives on managing and scaling F&B businesses, emphasising the importance of data-driven decision-making and operational simplicity in achieving long-term success.

Patrick discussed the challenges of sustaining and growing Secret Recipe, a brand that has been around for 27 years. He delved into the importance of maintaining a strong brand identity, the need for continuous investment in innovation, and the strategic decisions that have enabled Secret Recipe to thrive in a highly competitive market.

Jessica offered insights into how Pop Meals, formerly known as DahMakan, transitioned from a cloud kitchen model to a physical store presence. She highlighted how integrating technology and leveraging data have been crucial in refining their product offerings and enhancing customer experience. Jessica also shared the lessons learned from pivoting the business model and the value of staying attuned to customer feedback to drive growth and brand loyalty.

Key topics covered:

- The role of data-driven decision-making in scaling F&B businesses

- Strategies for maintaining brand consistency and customer loyalty

- The transition from a cloud kitchen model to physical stores

- The importance of operational simplicity in managing F&B operations

- Lessons learned from scaling a legacy brand like Secret Recipe

- How Pop Meals leverages technology to innovate and stay competitive

- Long-term growth strategies for F&B businesses in a dynamic market

Whether you're a seasoned F&B operator or an entrepreneur looking to break into the industry, this episode provides invaluable insights into the strategies and mindset required to build a successful and sustainable F&B brand.

Tune in to hear how Patrick and Jessica are navigating the complexities of the F&B industry and what it takes to not just survive, but thrive.