PUCHONG: Australia’s The Arnott's Group (TAG), a multinational food manufacturer, expects RM2.5 billion in annual revenue from Asia in 10 years.

TAG said currently, the group’s Asian business contributes a turnover of more than RM1 billion, equivalent to a quarter of the company's total annual turnover.

Chief executive officer George Zoghbi said TAG will participate in the region's expanding ready-to-eat meals market as Kuala Lumpur is the hub of its operations.

"As a Prego brand, we are no stranger to the pasta business. In terms of pasta sauce, we command about 92 per cent of the market share in Malaysia and we are the leading brand in pasta sauce.

"Malaysia provides a great insight towards the Asian market in general, and that is why we run the entire operations here in Kuala Lumpur," he said after launching the Prego Instant Pasta Bowl in the 7-Eleven Cafe in Puchong here today.

As for the product, Zoghbi reckons that the Prego Instant Pasta Bowl is a game-changer in the world of ready-to-eat meals across Asia.

He said the product has unique selling points in terms of taste, convenience and high nutritional value.

The Prego Instant Pasta Bowl comes in two variants, namely Mac and Cheese as well as the Mushroom Carbonara Mac Bowls, and is sold at RM7.50 per pack.

 - Bernama