KUALA LUMPUR: Media personality Datuk Seri Wong Chun Wai has been invited by China Media Group (CMG), one of the biggest media conglomerates in the world, to participate in an international forum on artificial intelligence and the media.

The Bernama chairman and Star Media Group adviser will share his views on how the media can balance the effectiveness of AI as a platform and use it responsibly.

“We need to embrace AI as it will bring a lot of benefits to our job as media practitioners. We can focus on the more important tasks and use AI as a tool to alleviate tedious tasks.

“For example, AI tools can help streamline time-consuming processes and laborious tasks. This will allow us to focus on revenue, content and creativity,’’ he said.

The three-day forum “Force of Good: A Shared Responsibility’’ will bring global journalists, academicians and experts from relevant fields to exchange ideas and views in Beijing from April 28.

CMG operates a vast broadcasting network, comprising 51 television channels including nine international channels and 22 radio frequencies targeting domestic audiences as well as programming in 80 languages for its global audience.

The group’s major outlets are China Central Television (CCTV), China Radio International (CRI) and China Global Television Network which offers English, French, Arabic and Russian TV channels.

Wong regarded himself as a content creator but not an AI specialist, so he hoped to learn and upskill himself in this area from his peers and experts in AI.

The veteran journalist, however, said that he would be presenting a video where AI would be used to enable him to speak in Chinese to the audience.

“Unlike the past, where voices are dubbed and the speaker looks artificial and awkward, AI is able to help me look proficient, professional and articulate in the video even though I cannot speak much Mandarin,’’ he said.

The same video, he said, can be used, via AI, for any other languages which would help reach a wider global audience.

The video, he said, was created by Bernama, the Malaysian national news agency, and Huawei Malaysia, a leading global provider of information and communications technology.

Wong said he would also be talking on the importance of embracing AI and the forum in several scheduled TV interviews by CCTV in English and Bahasa Malaysia.

Wong is also a member of the Asia Pacific Committee of the World Association of News Publishers (Wan-Ifra).

The committee comprises members from South-East Asia, China, Korea, Australia, New Zealand and the Pacific Region.

https://www.thestar.com.my/news/nation/2024/04/14/wong-to-share-views-on-ai-and-media-at-intl-forum