Fraser& Neaver originally found in Singapore is manufacturing beverage and dairy product. With a strong brand building in the past, F&N has established a lot of reputation in terms of its product lines such as isotonic drink 100 plus which is used to sponsor countless outdoor events and gain tremendous popularity. Aside of its own production, F&N go a step further by acquiring Nestle's Dairy line in Thailand to own the right to produce all kind of canned milk to expand its possible market expansion via Indo-China route. In addition of strong branding and product line, F&N  has also decreased external pressures from strong competitor by adapting to its acquisition strategy. At the same time, the barriers of entries are high enough to stop potential competitors from emerging as high capital is needed for all the plants and machineries. In F&N case, the company owns almost RM1 billion worth of plants and equipment with an average annual investment of over RM200 million which is a gigantic amount.