TAN SRI DATO' SRI YEOH CHOON SAN

Malaysia

Male

67

Shareholder

He started his career with Cycle & Carriage Bintang Berhad, a former distributor of Mercedes Benz vehicles in Malaysia (CCB) in 1972 as a technical executive. He left CCB and joined Borneo Motors Sdn Bhd as a Divisional Manager (Technical Services) in 1979. Subsequently, in 1983, he joined Daihatsu Malaysia Sdn Bhd as Divisional Manager until 1986. Between 1986 and 1987, he was the Management Consultant at United Segawa Automotive Industries, a 24-hour operation workshop owned by UEM Group Berhad. In 1987, he joined Perusahaan Otomobil Nasional Berhad (Proton) as the General Manager Business Operation and International Export. During his tenure with the Proton group, he was involved in technical services, manufacturing, sales and marketing including international business development, primarily the export of Proton products to the United Kingdom, Europe, Australia and Oceania markets. He left Proton in 1996 as Executive Director/Chief Operating Officer of Proton Corporation Sdn Bhd (a wholly-owned subsidiary of Proton).
From 1996 to 2002, he was the Executive Director of Atlan Industries Bhd. In 2000, he was appointed as the Managing Director of Hyumal Motor Sdn Bhd and has been associated in Hyundai motor business operated under Hyundai-Berjaya Corporation Berhad and subsequently Hyundai-Sime Darby Corporation Berhad from 2000 to 2007. With the Hyundai franchise, he revived and modernised the Inokom plant in 2000, taking over the responsibility of managing the Inokom plant for the production of quality passenger cars. During his tenure with the Hyundai group of companies in Malaysia, he served as Chief Executive Officer/Executive Director/Managing Director/Advisor. Overall, he has over 40 years of experience in the automotive industry, encompassing the various fields of retail, distribution and manufacturing.
Currently, he is also a Director of Bermaz Motor Sdn Bhd, Bermaz Motor Trading Sdn Bhd, , Mazda Malaysia Sdn Bhd and Inokom Corporation Sdn Bhd.