DATIN YASMIN AHMAD MERICAN

Malaysia

Female

72

Member of Risk Committee

Independent and Non Executive

1980 - 1986
National Director
Antarabudaya Malaysia
Country representative for the AFS (American Field Service) International/Intercultural Programs in collaboration with the Ministry of Education.
1989 - 1992
Account Director
BSB Malaysia
Led the corporate branding of Telekom Malaysia and Tenaga Nasional at privatization. Launched and developed Petronas's first motor oil brands (Mach 5 and Sprinta) in Malaysia.
1993 - 1994
Marketing Consultant
Caltex Oil Malaysia
Led the successful development of Malaysia's first fuel brand - Techron Unleaded - at Caltex Oil Malaysia (Chevron).
1995 - 1997
Partner
Ernst & Young (EY) Malaysia
First female partner to be appointed to the local practice of Ernst & Young established in 1909.
1997 - 2000
Global Partner
Ernst & Young International
First female partner to be seconded to the the Asia Pacific consulting practice of Ernst & Young Global Consulting.
2000 - Present
Founder & Chief Executive Officer
Trax Associates Sdn. Bhd.
Founded Malaysia's first brand strategy firm to respond to the globalizing market needs of local companies. Recent assignments include the brand defense of national carrier Malaysia Airlines during and post aviation crises of 2014; a national study on the Malaysian retail industry, and the brand repositioning of an academic institution in South Korea. Currently advisor to HelloGold Sdn. Bhd., a high growth fintech with aspirations of becoming a global financial services brand targeted to emerging markets in Asia, Europe, the Middle East and Africa.

20,000 ordinary shares