1. Market leader in the FMCG space. Nestle is the market leader in the FMCG market with 15.5% share. The group has consistently delivered net earnings CAGR of 8% in the past 10 years. Nestle Malaysia was able to achieve stable growth due to the affordability and innovativeness of its products. Its sheer size and established presence will cement its position as the market leader in the FMCG space.
2. Strategy for long-term growth. In 2016, Nestle developed its long-term growth strategy called FIT (Fuel to Grow, Innovate to Grow and Transform to Grow) strategy. FIT aims to enhance efficiencies and encourage innovation by making the products better and less costly. We believe that streamlining efforts will continue to support Nestle’s margins.
3. Milo production expansion. Nestle will consolidate all its Milo manufacturing in the Chembong factory in Negri Sembilan as part of its strategy to establish the factory as the world’s biggest Milo Manufacturing Centre of Excellence. This move will allow Nestle to better allocate its resources to its more established brands and achieve economies of scale, further improving its margins.
Source: AmInvest Research - 14 Feb 2019
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