1) Perodua scored sales of >17K units for a second month on the popularity of the new Myvi. Myvi accounted for 38% of the 17.1K units Perodua sold in February. Bookings for the new Myvi now stand at 60K units against 28K units delivered (from 48K in bookings and 20K in deliveries in January).
Perodua sales should remain stable up to March and could spike from April, when Perodua’s suppliers adjust to produce more of the 1.5L variants that account for up to 85% of bookings for the Myvi.
We emphasize that Perodua will still need to fight hard to see the targeted 2% sales growth for 2018 (to 209K units or an average of 17K units/month— the level seen in Jan & Feb), counting on the Myvi, and bump up sales from the festive months. To a lesser extent, it should see support from the upcoming Alza facelift (the model has consistently sold around 2K units/month, owing to its position as the cheapest 3-row MPV in the market) and Perodua SUV to debut later this year (we believe the company will be targeting to sell 2K units/month).
2) Mazda sales topped 1K with 800 SUVs sold. We understand that Bermaz Auto sold 650 units of the new CX-5 last month, above the average of 550/month seen in the previous two months and past the 500/month target set. Feb sales were also higher 120% YoY as the previous corresponding month was a multi-year low with only 460 units sold. Strong CX-5 sales have lifted the contribution from SUVs to 80% of total sales from 64% in the months prior. We believe Mazda will continue to hold up numbers from its flagship model while aiming to raise sales for its other key models with the launch of new variants for the M2, M3 and CX-3 from April.
3) The other major Japanese marquees saw a YTD decline but it was worse for Toyota and Honda. Toyota (-27% YoY in YTD) and Honda (-7% YoY) suffered from a lack of catalysts during an especially slow period for sales, while Nissan (-2% YoY, similar to TIV’s) saw sales plateau at or below the 2K mark.
4) Proton sales fell 19% MoM to hit a new low of 3.9K in Feb. Proton looks to regain some ground with a CBU version of the Proton Boyue SUV that is eyed for launch later in the year.
Source: AmInvest Research - 21 Mar 2018
Created by mirama | Aug 30, 2018
Created by mirama | Aug 30, 2018