Lazada is on a skyrocket rise in the region, dominating online sales and creating solid awareness in the online sphere with campaigns like the ‘Online Revolution’. The Alibaba-backed e-commerce platform is growing with no signs of slowing down. But, with the impending arrival of serious competitors like Amazon here in Southeast Asia, can Lazada maintain its stronghold with its current customer base? Hans-Ressel Peters, CEO of Lazada Malaysia, joins us in the studio to give his insights on what’s to come for the company.