BFM Podcast
Is Radio Still Relevant?
James Cridland
21-Nov-16 11:00
Recent stats shows that 97% of Malaysians still listen to radio. That’s a whopping amount however, radio is being deemed as a dying form of technology. With digital media taking shape in the region, how is radio going to be relevant to all, as a consumer and as an advertiser? We speak to James Cridland, a Radio Futurologist about the future of radio.
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