No matter what industry you are in, Public Relations is something every company needs to pay attention to as it is literally about putting your best foot forward, but the pace by which PR strategies are evolving has been so breakneck, how can we tell what trend works for what kinds of campaigns? We speak to the Perspective Technologies about some of the important PR trends to look out for for 2018 and how your company can position itself to ride the PR trend wave.

Produced by: Majidah Hashim