BFM Podcast
Bata Moves Upmarket
Ajay Ramachandran, Country Manager, Bata Malaysia
21-Feb-18 13:20
For many Malaysians, Bata has long been associated with school shoes and affordable footwear.
What’s their strategy for remaining relevant in an increasingly crowded and competitive retail landscape?
Ajay shares insights into Bata's strategy to remain a value brand, while at the same time positioning some of their offerings at higher price points.
Presented by: Brian Fernandez
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