BFM Podcast

Is Brand Activism OK?

Tan KW
Publish date: Sat, 17 Mar 2018, 12:02 PM

Syed Sadiq Albar, co-founder of Projek 57

16-Mar-18 17:45

When big brands campaign for social justice, the result is often cheesy or downright cringe worthy. Can companies really engage in activism that clicks with its consumers?

 

Produced by: Tasha Fusil

Presented by: Ezra Zaid, Umapagan Ampikaipakan

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