29-Sep-21 12:00

Khairudin Rahim, CEO of 4As Malaysia

More parties have begun to speak out against “highly prejudicial clauses” in requests for proposals (RFPs), tenders or pitches that explicitly demand automatic ownership of agencies’ intellectual property, regardless of if they subsequently win the job. We discuss this creeping trend, how all parties can safeguard their rights, and if there’s a win-win for creatives and advertisers in this situation.

Image Credit: Campaign Brief Asia