12-Oct-21 11:00

Daniel Henricksen, Xaxis Asia

You may be familiar with first-party data strategies that are set to take the spotlight when all the major browsers go cookieless next year. But have you heard of zero-party data? Daniel Henricksen, Head of Outcome Media Planning for Xaxis Asia, joins us to talk about both first-party and zero-party data, as well as how brands can create trust among consumers to facilitate the sharing of ZPD.

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